IDENTITY

ST JOHN'S

The challenging brief from St John's Church in Harborne, Birmingham was to create a logo that made reference to both the church's background and to where the church is aiming to go. St John's full title is 'St John the Baptist' so the use of water in the logo was appropriate. The use of water as a splash is to illustrate the desire to make an impact, or 'splash', within the local community. The shape of the splash also suggests a crown and raised hands in worship.